Since the early 2000s, most media companies have lost money and subscribers due to free information available online. Grown website traffic has not solved this. In other words, the current solutions may keep the media companies alive, but they will not stop this trend of declining revenues and subscribers.
We have worked tirelessly for the past four years to resolve this problem. We are happy to tell you that our customer, Long Play, has used a new business model to acquire over 18K subscribers in Finland for the investigative journalism niche. Instead of relying on ads and traffic they used our e-commerce platform to sell journalism.
Speaking of journalists, they love this business model because it only works when the content is well-researched, written in long-form, contemporary, exclusive and relevant. The audience craves for it because they’re tired of clickbait meant to drive ad revenue.
It doesn’t matter which niche you’re targeting as long as you can reach them. We will show you how.